The business of acting, 2010
January 11, 2010 | 0 commentsJanuary is usually a pretty quiet time for the film & TV industry, and I always expect that the month is going to be a dead one for me. Of course by the third week I’m booked up with shoots and meetings and loaded with print orders. Business as usual.
Not surprising, I suppose. January is definitely a time to take a step back and evaluate what you’ve been doing for the past twelve months of your life, and specifically to make some new decisions, start new projects, and make some kind of fresh start. For actors, this is a great time of year to take some anxiety-free downtime and make plans for March and April when the industry starts to come out of its post-holiday hibernation.
A lot happened in 2009. I think we saw the business of acting take its biggest steps away from the traditional structure of casting>agents>actors and features>TV>commercials, and toward something far more remixed. Actors, casting and production are speaking directly for the first time through sites like AACTION and Casting Workbook. TV, a medium that was once completely overshadowed by features, is in the middle of an incredible renaissance. And the web is almost overloaded with viral advertising and comedy projects, both low budget and high.
Two things have never been more clear when it comes to the business of acting. One is that the harder you work, the luckier you get. As an actor in 2010 you have opportunities to create work, develop your skills and market yourself in ways actors of 10 years ago couldn’t even dream of. The other is that at this point it’s change or die. If you’re waiting to be discovered, trying to appeal to everyone, or worried about offending your agent, you’re probably screwed.
So here’s my advice for you for 2010, whether you’re working or aspiring. If you want to make a real change in how you audition this year, ask yourself this: Why should anyone care about me? Why should a casting director be excited to watch my audition tape? Why should a producer or director want to work with me? Why should people want to watch my work? The advice part is this: there are lots of great answers to those questions, but it’s not casting’s job to drag them out of you, it’s your job to show them.
This year, take some risks, reveal yourself. You really have nothing to lose and everything to gain.























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